Avida Dollars Toy Store

with the Floppy Clock Collective

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For this project, we created a parody of Salvador Dali's "The Persistence of Memory" in the theme of a toy store that pokes fun at consumerism. Avida Dollar's being Dali's nickname meaning "love for money", we aimed to challenge the ethically questionable advertising techniques that are used to target children. Each member of the collective was assigned to create a toy that merged one of Dali's paintings with a popular children's toy which I chose as reinventing the Game Boy as the  "Atavistic Ruins after the Rain". I also created posters and artwork for the event combining well loved children's toys with some of Dali's most recognisable paintings. We also created fake catalogues and a TV commercial.